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Дата выпускаНазваниеАвтор(ы)
2020Implementation of marketing and legal tools in the process of commercialization for innovative products in strategic management and entrepreneurshipBilovodska, Olena; Melnyk, Yuliia; Alenin, Yury; Arkusha, Larysa
2021Innovation management of enterprises: legal provision and analytical tools for evaluating business strategiesBilovodska, Olena; Kholostenko, Andrii; Mandrychenko, Zhanna; Volokitenko, Olha
ноя-2020Integral evaluation of intermediaries during the innovative products commercializationBilovodska, Olena
2020Marketing-oriented approach to evaluating the strategy of distribution management for innovative products in logisticsGryshchenko, Ivan; Chubukova, Olga; Bilovodska, Olena; Gryshchenko, Olena; Melnyk, Yuliia
июн-2020Opinion leaders in influence marketing as innovative instrument of brand promotion and digitalizationBilovodska, Olena; Kulik, Daria
2022Opportunities, threats and risks of implementation the innovative business management technologies in the post-pandemic period COVID-19Illiashenko, Sergii; Bilovodska, Olena; Tsalko, Tetiana; Tomchuk, Olesia; Nevmerzhytska, Svitlana; Buhas, Nataliia
дек-2019Personal branding as a key to the development of marketing communications and information culture of the companyChubukova, Olga; Bilovodska, Olena; Synenko, Olexandr
авг-2019The marketing channel structure: A case of chemical industry companyBilovodska, Olena; Gryshchenko, Olena; Syhyda, Liubov O.