The role of marketing in the modern world

Abstract

The article is devoted to the analysis of the role of marketing in the modern world. It is mentioned that marketing strategy is the main way to achieve marketing goals which should be based on a comprehensive, systematic study of changes in external commodity markets, consumer needs, trends in their changes. The article presents the main principles of marketing. It is proved that implementation of marketing activities of enterprises at a highly professional level strengthens the market position of enterprises, increases their competitiveness and has a positive impact on the development of economy as a whole.