Research on the development of graphic design from the perspective of new media

Abstract

This article discusses the significance of the importance of diversifying graphic design techniques in the context of the emergence of new virtual reality technologies in the field of mass media. The authors examine the influence of interactive technologies in various areas of mass media design, which form new requirements for the presentation of modern graphic design, in particular, the use of traditions and innovations, active integration of new trends and challenges of the time into graphic design. It is noted that transformations in the presentation of information in modern society have brought new opportunities and ideas for the development of graphic design in the future.