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dc.contributor.authorLozhachevska, Olena-
dc.contributor.authorTaranenko, Artem-
dc.contributor.authorRaikovska, Inna-
dc.contributor.authorPleskach, Oleksandr-
dc.contributor.authorKupchyshyna, Olga-
dc.contributor.authorShatskaya, Zorina-
dc.contributor.authorPuzyrova, Polina-
dc.date.accessioned2024-03-07T12:26:25Z-
dc.date.available2024-03-07T12:26:25Z-
dc.date.issued2023-12-30-
dc.identifier.citationFinancial strategy of management for marketing and communication design in smart economy conditions [Electronic resource] / O. Lozhachevska, A. Taranenko, I. Raikovska, O. Pleskach, O. Kupchyshyna, Z. Shatskaya, P. Puzyrova // Management Theory and Studies for Rural Business and Infrastructure Development. – 2023. – Vol. 45, No. 4. – Р. 314-333. – Access mode: https://ejournals.vdu.lt/index.php/mtsrbid/article/view/4836uk
dc.identifier.issn2345-0355 (online)uk
dc.identifier.urihttps://er.knutd.edu.ua/handle/123456789/25947-
dc.description.abstractThe purpose of the study is to assess the effectiveness of a financial strategy for marketing and communication design management in a smart economy. It is noted that the solution to the problem of assessing the financial strategy of marketing and communication design management in a smart economy is important in shaping a new type of national economy based on technology, new knowledge and innovation. It is noted that the chosen topic of our study has hardly been analysed in the works of domestic and foreign scientists. In view of the above, we propose a methodology for assessing the financial strategy of marketing and communication design management in a smart economy. On the basis of multifactor linear regression, the study of the influence of smart economy factors on the level of profitability of enterprises as a resultant indicator of financial strategic management for the past ten years has been conducted. Using the tools of different types of mathematical-statistical modelling, the forecasting of the level of financial management efficiency for 2024-2026 has been calculated.uk
dc.language.isoenuk
dc.subjectfinanceuk
dc.subjectmanagementuk
dc.subjectmarketinguk
dc.subjectsmart economyuk
dc.subjectprofitabilityuk
dc.subjectinvestmenuk
dc.subjectentrepreneurshipuk
dc.subjectforecastinguk
dc.titleFinancial strategy of management for marketing and communication design in smart economy conditionsuk
dc.typeArticleuk
local.subject.sectionЕкономіка, фінанси, менеджментuk
local.sourceManagement Theory and Studies for Rural Business and Infrastructure Developmentuk
local.subject.facultyФакультет управління та бізнес-дизайнуuk
local.identifier.sourceВидання, які входять до міжнародних наукометричних БД Scopus та Web of Scienceuk
local.subject.departmentКафедра смарт-економікиuk
local.identifier.doi10.15544/mts.2023.32uk
local.identifier.urihttps://ejournals.vdu.lt/index.php/mtsrbid/article/view/4836uk
local.subject.method1uk
Розташовується у зібраннях:Наукові публікації (статті)
Кафедра смарт-економіки (СЕ)

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