Development of brand identity for herbal tea

Abstract

With the development of society, people are no longer satisfied with meeting their daily health needs through Western supplements and are beginning to find a way of recuperation from traditional culture. According to the Opinions on Implementing the Healthy China Action issued by the State Council, appropriate traditional Chinese medicine health preservation methods should be applied to improve one's own health status. As a convenient and fast traditional Chinese medicine health product, herbal tea is highly sought after by young people. The new Chinese herbal tea design of the herbal tea brand of "YAOSHENGCHADIAN" is the second design of the image of traditional herbal tea, which combines the combination of traditional Chinese medicine health culture with popular elements to achieve the purpose of brand communication. Reflect the brand concept of "homology of medicine and food". Brand color matching to red and yellow color matching, fit the brand tradition. Graphic design of medicinal materials, the production of herbal tea tools and other physical objects for visual planar processing. The poster design mainly introduces the production steps of herbal tea to play the role of brand publicity. The packaging mainly uses the layout design to highlight the curative effect of herbal tea. The design of cultural and creative products meets the needs of consumers while enriching the brand image.