Visual design for the twelve hairpins of Jinling in «Dream of the Red Chamber»

Abstract

"Dream of the Red Chamber" is a peak in the history of Chinese literature, and its artistic charm provides inspiration for various fields. This graduation project focuses on the characters of the Twelve Beauties of Jinling in the book, using design practice methods to sort out the personality characteristics and symbolic meanings of each of them. It explores specific methods of transforming these characteristics into visual symbols and design elements, showcasing a series of visual communication design works inspired by the Twelve Beauties of Jinling, including brand logos, IPs, posters, font designs, etc. These works not only reflect the personalities and storylines of the characters, but also convey deep cultural values and aesthetic concepts. Recreate the twelve hairpins of Jinling, reinterpreting and presenting their images, retaining their original cultural characteristics and emotional depth, as well as incorporating the innovation and visual beauty of modern design. Not only does it bring new creative directions to the field of visual communication design, but it also provides a new path for inheriting and promoting traditional Chinese culture. This graduation project is titled "The Twelve Beauties of Jinling", aiming to explore the importance of integrating literature and visual arts, as well as their contribution to promoting cultural exchange and understanding. It also provides a reference for transforming other literary works into visual design elements in the future.