Development of brand identity for “Enjoy Eating Fresh Breeze”

Abstract

The purpose of this study is to discuss the influence of light food and green healthy food on people's health, and analyze its development trend and market prospect in modern society. Through literature review and market research, the concept and characteristics of light food and green health food are introduced first, and their positive effects on health, environment and society are discussed. Secondly, it analyzes the cognition and preference of consumers to light food and green health food, as well as the sales situation and development trend of related products in the market. Finally, the paper puts forward some strategies and suggestions to promote the development of light food and green and healthy food, including strengthening publicity, optimizing product supply chain, improving consumer education level and so on. This graduation project will complete the logo design, auxiliary graphic design, and IP image design of "Fanxi Group", as well as the design of peripheral derivatives. Design a series of brands and products around brands based on the forms and aesthetics favored by modern young people. Using the design knowledge learned, I designed a brand dedicated to green diet, with a new style and full of young vitality.