Art and culturological factors in design: integrating Rural culture and folk costume patterns into visual Identity design

Abstract

This paper examines the interplay between art, culturological factors, and design, with particular emphasis on integrating rural cultural heritage and folk costume patterns into contemporary visual identity design. By analyzing the role of rural traditions, intangible cultural heritage, and folk costume motifs in shaping visual identity systems, the study highlights the significance of cultural context in fostering innovative and culturally resonant design solutions.