The role of individual creativity in shaping modern business education

Abstract

Creativity is a key factor in the modernization of business education that meets the requirements of the modern world. Its development is possible only with a comprehensive approach - transformation of the content of curricula, introduction of innovative teaching methods and creation of an appropriate educational ecosystem. The formation of creative thinking in students is not only an educational task, but also a strategic need for national economic development. Modern business education is no longer limited to the formation of a "competent manager". Its goal is to educate a creative, free, strategically thinking personality who is able to create a new economy, new business models and new approaches to social development. The development of a creative personality is not just a trend, but a strategic investment in the competitiveness and sustainable development of business.