Sustainable development of the fashion industry through upcycling

Abstract

This article examines the main directions of the circular economy in the fashion industry, highlighting the key differences between upcycling and recycling. It investigates upcycling as a key innovative strategy, ensuring the sustainable development of the fashion industry. Primary attention is given to the comparative analysis of global and niche upcycling strategies of leading fashion brands. The authors systematised the key types of upcycling used by manufacturers and assessed their specific social and environmental impact. Four main types are identified (artisan reconstruction, industrial transformation, technical, and conceptual upcycling). Based on the examples of companies such as Maison Margiela, Levi's, Stella McCartney, KSENIASCHNAIDER, and others, it is proven that upcycling is a powerful source of creative, functional, and economic value. The research results confirm that the application of upcycling is not only an environmentally responsible choice but also a fundamental factor for innovative development and the formation of conscious consumption.