Теоретико-методологічні засади трансформації бізнес-моделей в контексті сталого розвитку у сфері біоекономіки, урбанізації та цифровізації

Abstract

The article examines the theoretical and methodological foundations of business model transformation in the context of sustainable development, taking into account the interaction between the bioeconomy, urbanization processes, and the digitalization of the economy. It is argued that contemporary challenges (climate change, resource constraints, urbanization pressure, and accelerated digital transformation) necessitate a rethinking of traditional approaches to the formation and implementation of business models. The paper systematizes conceptual approaches to sustainable business development. An integrated business model of sustainable development "bio – urban – digital" is proposed, focused on creating long-term economic, social, and environmental value. The results obtained form the scientific basis for further applied research and the development of management decisions in the field of sustainable development. The aim of the article is to provide a theoretical and methodological justification for the transformation of business models in the context of sustainable development through the integration of the principles of bioeconomics, urbanization, and digitalization, as well as the development of an integrated business model of sustainable development "bio – urban – digital" capable of ensuring long-term economic stability, environmental balance, and social effectiveness in a transformational economy. Research methods. The study used a combination of general scientific and special methods, in particular: analysis and synthesis methods – to generalize theoretical provisions regarding the transformation of business models; systemic and structural-functional approaches – to study the interrelationship between bioeconomics, urbanization, and digitalization in the formation of sustainable business models; comparative analysis – to compare traditional and transformed business models; abstraction and logical generalization – to form methodological principles of business transformation; induction and deduction – to substantiate scientific conclusions and recommendations. Research results. The study systematized theoretical approaches to the transformation of business models in the context of sustainable development. Key factors for the transformation of business models in the bioeconomy, urban environment, and digital economy were identified. An integrated business model of sustainable development "bio – urban – digital" was proposed, focused on creating sustainable value in the context of digital-urban development. It was proven that the synergy of the bioeconomy, urbanization, and digitalization is a key catalyst for the sustainable development of modern enterprises. Further scientific research should focus on: developing applied tools for assessing the effectiveness of business model transformation in bioeconomic and urbanized systems; empirical research on the impact of digital technologies on the sustainability of business models in various sectors of the economy; the formation of methods for measuring the integrated economic, environmental, and social value of business; the adaptation of the proposed approaches to the conditions of national economies and regional sustainable development strategies.