Means of educational and responsible impact on the youth consumer audience in the design of blind box packaging

Abstract

This study investigates the relationship between blind-box packaging design and young consumers’ rational cognition within the context of social media communication. Drawing on principles of visual communication and information design, the research examines how integrating information hierarchy with instructional cues can enhance the readability of rules while maintaining playfulness, thereby improving the effectiveness of blind-box packaging in information delivery, in setting age-appropriateness boundary cues, and in cultivating consumer literacy.