Please use this identifier to cite or link to this item:
Title: Innovations and digital marketing: current trends of development
Other Titles: Інновації та діджитал-маркетинг: сучасні тенденції розвитку
Authors: Yankovets, Tetiana
Vyshnevska, Maryna
Keywords: innovation
digital technology
digital marketing
data analysis
artificial intelligence
virtual and augmented reality
principles of digital marketing
Issue Date: 2019
Citation: Yankovets Т. Innovations and digital marketing: current trends of development / T. Yankovets, M. Vyshnevska // Evropský časopis ekonomiky a managementu. – 2019. – Vol. 5, Issue 4. – Р. 21-27.
Source: Evropský časopis ekonomiky a managementu
European Journal of Economics and Management
Abstract: The modern trends of marketing development on the basis of innovations and digital technologies have been studied in the article, in particular: prevalence of using mobile devices in the world; omni-channel sales development; predictive analytics with the use of BigData technologies and methods; personalization of the offer; artificial intelligence development; virtual and augmented reality. The basic principles of digital marketing for predicting consumer behavior, sales growth of the companies and their future development have been substantiated: human orientation, systematicity, innovation, mobility and communicativeness, omnichannel, informativeness, automation and individualization, profitability.
Faculty: Навчально-науковий інститут інтернаціоналізації вищої освіти та науки
Department: Кафедра іноземних мов
ISSN: 2533-4794
Appears in Collections:Наукові публікації (статті)
Кафедра іноземних мов (ІМ)

Files in This Item:
File Description SizeFormat 
Yankovets_T_Vyshnevska_M.pdf405,44 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.