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Title: Strategic management of deployment of innovation projects at the enterprise
Authors: Breus, Svitlana
Bielialov, Taliat
Denysenko, Mykola
Zarichniak, Andrii
Al-Tmeizi, Alina
Keywords: strategic management
strategic development
innovation product
innovation project
criteria matrix
Issue Date: 2019
Citation: Strategic management of deployment of innovation projects at the enterprise / S. Breus, T. Bielialov, M. Denysenko, A. Zarichniak, A. Al-Tmeizi // Academy of Strategic Management Journal. – 2019. – Volume 18, Special Issue 1. – P. 1-5.
Source: Academy of Strategic Management Journal
Abstract: The input methodological approach to the application of strategic management in the deployment of innovative projects at the enterprise is defined in the article. The model of strategic support of the progress of innovation process at the enterprise in the context of development and commercialization of innovative ideas was proposed. The expediency of using the criteria matrix to evaluate the position of the enterprise on the market with the purpose of making profitable strategic decisions was developed and methodologically substantiated.
Faculty: Факультет економіки та бізнесу
Department: Кафедра економіки та сфери обслуговування
Кафедра менеджменту та публічного адміністрування
ISSN: 1544-1458
Appears in Collections:Наукові публікації (статті)
Кафедра смарт-економіки (СЕ)
Кафедра управління та смарт-інновацій (УСІ)

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