Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/15390
Title: Marketing-oriented approach to evaluating the strategy of distribution management for innovative products in logistics
Other Titles: Маркетингово-ориентированный подход к оценке стратегии управления дистрибуцией инновационных продуктов в логистике
Маркетингово-орієнтований підхід до оцінки стратегії управління дистрибуцією інноваційної продукції в логістиці
Authors: Gryshchenko, Ivan
Chubukova, Olga
Bilovodska, Olena
Gryshchenko, Olena
Melnyk, Yuliia
Keywords: distribution
strategy
chemical industry
company
evaluation
consumer
innovative product
logistics
Issue Date: 2020
Citation: Marketing-oriented approach to evaluating the strategy of distribution management for innovative products in logistics / I. Gryshchenko, O. Chubukova, O. Bilovodska, O. Gryshchenko, Yu. Melnyk // WSEAS Transactions on Environment and Development. – 2020. – Vol. 16, Art. # 37. – P. 371-383.
Source: WSEAS Transactions on Environment and Development
Abstract: A strategy combines directions ranging from product development, also includes directly the products production and distribution, as well as strategies aimed at improving products, interacting with consumers, finding and expanding new markets, etc. So the formation and evaluation of strategy of distribution management in logistics which ensures the achievement of consumer’s needs and requests is an important stage for the increase the company’s efficiency. The purpose of the paper is to evaluate the strategies of distribution management for innovative products in logistics by the chemical companies according to the consumer’s perspectives. To achieve that, the main indicators on the chemical industry in the global market are analyzed. Also the business trends of strategic activities in the chemical company on the one of the basic company for this industry are systemized. The authors combined them into four main groups: innovation, digitalization, integration and ecologization. Based on the author’s methodical approach the strategy of distribution management for innovative products in logistics by the chemical company is evaluate. According to the evaluation results it is determined that the strategy needs to be improved by growing rate of the benefit indicator compared to the rate of price growth. Also the complex of recommendations to improve the strategy of distribution management for innovative products in logistics according to consumer’s perspectives which forms the basis for the methodology of the selection the most objective strategic alternative in the chemical company.
DOI: 10.37394/232015.2020.16.37
URI: https://er.knutd.edu.ua/handle/123456789/15390
Faculty: Факультет економіки та бізнесу
Факультет підприємництва та права
Department: Кафедра економічної кібернетики та маркетингу
Кафедра підприємництва та бізнесу
ISSN: 1790-5079
2224-3496
Appears in Collections:Кафедра підприємництва та бізнесу (ПБ)
Наукові публікації (статті)
Кафедра економічної кібернетики та маркетингу (ЕКМ)

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