Innovative processes – tools of development of the exponent enterprise in the sphere of the exhibition business

Abstract

The article deals with the concepts of "management of innovative development", "innovative infrastructure". The role of innovative infrastructure of the exhibiting companies is revealed. The main stages of innovative pro-cesses of the exhibiting companies are revealed. One of the most important stages is the implementation of inno-vations in the exhibition business at the exhibition and post-exhibition stages. The conducted research shows that effective distribution of innovative products during exhibitions of innovative orientation allows carrying out con-tinuous commercialization, to receive additional profit and to activate innovative processes at the enterprise par-ticipating in exhibition events.