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Title: The best-known practices in internet marketing
Authors: Gudkova, N.
Zbarzhyvetska, V.
Keywords: internet marketing
promotion on the Internet
advertising campaign
digital era
Issue Date: Jan-2021
Publisher: BoScience Publisher
Citation: Gudkova N. The best-known practices in internet marketing / N. Gudkova, V. Zbarzhyvetska // Fundamental and applied research in the modern world : abstracts of VI International Scientific and Practical Conference, Boston, USA, 20-22 January 2021. – BoScience Publisher, Boston, USA, 2021. – P. 117-122.
Abstract: Today we cannot imagine our lives without information technology. It is difficult to find a company that wouldn’t use the products of IT companies or their services in its activities. But IT companies do not always use the potential of modern means of promotion in the market. Given the incredible development of the market, its fragmentation and technological dynamism, it is important to identify features that affect the effectiveness of marketing of IT services in general and marketing communications in particular.
Faculty: Навчально-науковий інститут інтернаціоналізації вищої освіти та науки
Department: Кафедра іноземних мов
Appears in Collections:Матеріали наукових конференцій та семінарів
Кафедра іноземних мов (ІМ)

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