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Title: Video advertisement as a tool for promotion of goods and services on the Internet
Authors: Boldyreva, O.
Gudkova, N.
Keywords: video advertisement
Issue Date: Dec-2021
Publisher: European Scientific Platform, Helsinki, Republic of Finland
Citation: Boldyreva O. Video advertisement as a tool for promotion of goods and services on the Internet / O. Boldyreva, N. Gudkova // Science of XXI century: development, main theories and achievements : collection of scientific papers "SCIENTIA" with Proceedings of the I International Scientific and Theoretical Conference, Helsinki, Republic of Finland, December 24, 2021. – Vol. 1. – Helsinki, Republic of Finland : European Scientific Platform, 2021. – P. 49-54.
Abstract: The article includes the researching of a video advertisement as a tool for promoting goods and services on the Internet. The focus is on video advertisement, which is placed on YouTube and Instagram. The study clarified the features of video advertisement as the main element of communication between consumers and the company. Moreover, the features, advantages and disadvantages of video advertisement have been studied. The guaranties of success of the using of video advertisement for promoting in the internet were analysed, as well as the advantages of its placement on YouTube and Instagram platforms were identified. Aspects of the impact of video advertisement from bloggers and their impact on subscribers in general have been studied.
Faculty: Інститут права та сучасних технологій
Department: Кафедра філології та перекладу (ФП)
Appears in Collections:Кафедра філології та перекладу (ФП)
Матеріали наукових конференцій та семінарів

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