Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/19633
Title: Marketing tools for the development and enhance the efficiency of e-commerce in the context of digitalization
Other Titles: Маркетингові інструменти для розвитку та підвищення ефективності електронної комерції в умовах цифровізації
Authors: Dykha, Mariia
Ustik, Tetiana
Krasovska, Olena
Dmytro, Pilevych
Shatska, Zorina
Iankovets, Tetiana
Keywords: e-commerce
efficiency
digitalization
marketing tools
Issue Date: 31-May-2021
Citation: Marketing tools for the development and enhance the efficiency of e-commerce in the context of digitalization / M. Dykha, T. Ustik, O. Krasovska, D. Pilevych, Z. Shatska, T. Iankovets // Studies of Applied Economics. – Vol. 39, No. 5, May (2021): Special issue innovation in the economy and society of the digital age. – P. 1-10.
Source: Studies of Applied Economics. Vol. 39, No. 5, May (2021): Special issue innovation in the economy and society of the digital age
Estudios de Economía Aplicada
Abstract: The global electronic market has become so large that a successful business can no longer exist and develop outside the Internet. The article notes how digital technologies have penetrated into online business. They are being incorporated into marketing plans and daily life, and people are using digital devices instead of physical stores; digital marketing campaigns are becoming more prevalent and effective. The article discusses the main marketing tools for the development and efficiency of e-commerce in the context of global digitalization: SMM marketing, SEO, contextual and banner advertisements, communication marketing, video marketing, event marketing, remarketing. The main trends and the most influential tools of the digital age are also highlighted. The main Key Performance Indicators are given. They reflect how the actions that are taken as part of an online promotion help the company move towards achieving its e-commerce business goals.
DOI: 10.25115/eea.v39i5.5234
URI: https://er.knutd.edu.ua/handle/123456789/19633
Faculty: Факультет управління та бізнес-дизайну
Department: Кафедра смарт-економіки
ISSN: 1697-5731 (online)
1133-3197 (print)
Appears in Collections:Наукові публікації (статті)
Кафедра смарт-економіки (СЕ)

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