Analysis and involvement of stylistic particularities regarding the creation of beer labels

Abstract

The article presents a descriptive analysis of the various styles specific to the design of beer labels, which also shows some current trends that target the given field. Thus were determined the most popular styles and their features being presented examples of famous brands. The aim was to establish the most remarkable and impactful visual communication strategies for the author's elaboration of new concepts of labels for beer sp ecific to an existing company from Republic of Moldova. Therefore, the elaborated design is characterized by the approach of the typographic and authentic style that contributes to highlighting the promoted product among the existing product range.