Research on the application of virtual reality technology in the dissemination of traditional clothing art and culture

Abstract

Against the backdrop of the Fourth Industrial Revolution, innovative developments in the fusion of physical reality and virtual reality have been initiated. This article aims to explore the value of virtual reality technology in the dissemination of traditional clothing arts and culture, and to seek new solutions to the problem of the disconnect between traditional art and culture and modern society. The article argues that NFT digital fashion collections not only cater to the lifestyle of contemporary young people, but also promote innovation and transformation in the fashion industry, providing new possibilities for the sustainable development of traditional clothing arts and culture.