Exploring the role of textual design in contemporary packaging

Abstract

Effective text design is crucial in contemporary packaging design as it conveys important information to consumers about the product. It should be clear, concise, and visually appealing, with typography, font, and color schemes carefully selected to guide the consumer's eye and emphasize important information. Thus, packaging design and text design are closely intertwined, and a welldesigned package with effective text can make a significant impact on consumer behavior and brand recognition.