Please use this identifier to cite or link to this item:
https://er.knutd.edu.ua/handle/123456789/24653
Title: | Exploring the role of textual design in contemporary packaging |
Authors: | Pashukova, Svitlana Dubrivna, Antonina Bi, Jingwu |
Keywords: | contemporary packaging basic text profile text advertising text decorative fonts |
Issue Date: | 2023 |
Publisher: | Київський національний університет технологій та дизайну |
Citation: | Pashukova S. Exploring the role of textual design in contemporary packaging / S. Pashukova, A. Dubrivna, Bi Jingwu // Актуальні проблеми сучасного дизайну : збірник матеріалів V Міжнародної науково-практичної конференції, м. Київ, 27 квітня 2023 року. – У 2-х т. – Т. 1. – Київ : КНУТД, 2023. – С. 283-285. |
Abstract: | Effective text design is crucial in contemporary packaging design as it conveys important information to consumers about the product. It should be clear, concise, and visually appealing, with typography, font, and color schemes carefully selected to guide the consumer's eye and emphasize important information. Thus, packaging design and text design are closely intertwined, and a welldesigned package with effective text can make a significant impact on consumer behavior and brand recognition. |
URI: | https://er.knutd.edu.ua/handle/123456789/24653 |
Appears in Collections: | Актуальні проблеми сучасного дизайну Кафедра цифрового мистецтва (ЦМ) |
Files in This Item:
File | Description | Size | Format | |
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APSD_2023_V1_P283-285.pdf | 581,53 kB | Adobe PDF | View/Open |
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