Mascot design and promotional poster for the Belt and Road Film Festival – 2024

Abstract

The Belt and Road Film Festival is an important alliance to promote film art exchanges between countries along the Belt and Road based on the development strategy. As a mascot that attracts the attention of the world, it not only needs to publicize the cultural connotation of the film festival well, but also needs to be artistic and creative in image. This paper selects camel and silk as the mascot design scheme for the film festival. Cartoon images of camels wrapped with silk scarves can accurately express the cultural connotation of the event and novel image design is the essential factor for the success of mascot design.