Research on the application of urban image design in cultural and creative products

Abstract

The purpose of the study is to research visual symbols as the starting point of urban image design and have high application value. This article elaborates on urban visual symbols from the perspective of visual design, summarizes the core of urban visual symbols, and provides a theoretical basis for the design and shaping of urban image. Investigation method, observation method, literature research method, inquiry research method, experience summary method are used. A city logo is a concentrated reflection of a city's image and also a business card of the city. On the basis of extracting regional cultural elements, this article explores the expressive techniques of extracting spirit from form and freehand brushwork from form, in order to create urban symbols with local characteristics. Brands can awaken the vitality of cities. After the city comes to life, people will become more calm and confident, thereby enhancing the cohesion of the city. In today's increasingly fierce competition, cities can only shape a perfect city image and have lasting vitality by effectively utilizing their visual symbol language and providing high-quality city brands to the world. This article briefly elaborates on the relationship between regional culture and urban visual image, and analyzes its specific manifestations with examples. At the same time, it provides methods and ideas for shaping the visual image design of cities.