Sustainable and resilient entrepreneurship for launching and operating a smart café in challenging environments

Abstract

The article discusses the topic of business as an income-generating occupation, its development, limitations, advantages and disadvantages. An example of creating a business step-by-step on the example of a smart cafe under martial law in the country, advice on doing business in such a situation is considered. It is emphasized how to properly use certain strategies to improve the capital and recognizability of the business. It also gives examples of productive free advertising and explains why advertising and marketing play a big role in building a quality business. Finally, some tips for your business if you have strong competitors are given.