Foreign language as a branding tool in the fashion industry

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/27834

Title:	Foreign language as a branding tool in the fashion industry
Authors:	Davydenko, Daria Lebedieva, Svitlana
Keywords:	brand personality globalization fashion lexicon cultural adaptation
Issue Date:	Oct-2024
Publisher:	International Center of Scientific Research
Citation:	Davydenko D. Foreign language as a branding tool in the fashion industry / D. Davydenko, S. Lebedieva // Modern tools and methods of scientific investigations : collection of scientific papers "SCIENTIA" with Proceedings of the IV International Scientific and Theoretical Conference, Antwerp, Kingdom of Belgium, October 25, 2024. – Antwerp, Kingdom of Belgium : International Center of Scientific Research, 2024. – Р. 164-166.
Abstract:	The paper examines the importance of foreign language in fostering brand personality and multilingual strategies in international branding, particularly in the fashion industry.
URI:	https://er.knutd.edu.ua/handle/123456789/27834
Faculty:	Інститут права та сучасних технологій
Department:	Кафедра філології та перекладу (ФП)
Appears in Collections:	Кафедра філології та перекладу (ФП) Матеріали наукових конференцій та семінарів

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