Development of a Corporate Style for a Tea Brand

Abstract

The process of developing the corporate identity of a tea brand is studied, which is an important part of brand creation and is of great significance for the formation of brand image and enhancing brand value. The impact of corporate identity development on the brand is mainly reflected in consumer identity, internal cohesion and cooperative partnership. The successful development of corporate identity requires the creation and promotion of the brand in all aspects such as positioning, culture, vision, products, marketing and public welfare.