Development of a visual complex for “Wu Yi zhai”

Abstract

Under the background of rural revitalization, Jining yanzhou village construction of the project, the project as part of the rural revitalization strategy, the construction purpose is to build a set of cultural exchanges and personnel rest a place, the project service scope wide not serve the villagers, project workers, leaders, students, tourists and teachers, they discuss here to participate in the construction of rural tourism, the project focus on the development of rural tourism, also responded to the national policy of rejuvenating rural strategy. Research methods include field research, literature review, and practical design. In the field investigation, understand the local style, project design requirements and local opinions; provide theoretical reference and theoretical support for further design; create a set of brand visual identification system, including logo design, font design, IP image design, poster design, derivative design, etc. These designs can expand the popularity of the project and deepen the public's understanding and recognition of the project. The design of Wuyi Zhai in Fujialou Village can provide favorable help for the development of the rural revitalization strategy of Fujialou Village. At the same time, it also shows the cultural heritage of Yanzhou, as the hometown of Confucius and one of the ancient nine states, and improves the participation of the community under the rural revitalization strategy. The adaptation of the national policy of vigorously developing the rural revitalization strategy provides a reference and guidance for the future development of rural tourism.