Development of a visual complex on the theme of Laiyang Pear

Abstract

Taking Laiyang special agricultural products as an example, the traditional old theme image design can no longer meet the aesthetic needs of contemporary young groups, and is not in a dominant position in the young consumer market. Shunshun Pear Laiyang pear theme image series design, is to extract the main image features from Laiyang pear and pear flower through full market research, through the creativity, cartoon abstraction and other young people like the elements of the series reorganization design. The theme name "Shunshun pear" comes from the homophonic idiom "Shunshun pear" through the homophonic connection between the two, the meaning represents a smooth, smooth, satisfactory and other good vision, this name not only expresses the yearning for life and a better future, but also conveys a positive, optimistic, upward emotional attitude. Based on this, the design starts from the theme image of Laiyang pear, analyzes its development status and existing problems, takes the young love, the trend of creativity as the design starting point, puts forward the corresponding theme image development creative strategy, hoping to play a certain role in the sales promotion of Laiyang pear industry. The theme image design of Shunshun Pear is based on literature research and market research, and the market research of Laiyang Pear is carried out through IP design, logo design, illustration design, main visual poster design and UI design, so as to attract people's attention to the agricultural products in Laiyang and be recognized by more consumers. Help the dissemination and promotion of Laiyang pear, a special agricultural product.