Corporate style redesign for a Chinese brand specializing in wire enamel products

Abstract

As a treasure of traditional Chinese craftsmanship, filigree enamel carries profound historical and cultural heritage and unique artistic charm. After thousands of years of baptism, it still shines brightly. In recent years, with the booming development of the domestic cultural industry and people's return to traditional culture, wire enamel has become like a phoenix, shining with unprecedented brilliance. On this hot land, the market size of wire enamel is constantly expanding, which is not only a witness to economic prosperity, but also a reflection of cultural confidence This design selects the intangible cultural heritage treasure of cloisonn é enamel culture and traditional Chinese patterns, with cloisonn é enamel craftsmanship as the main medium, supplemented by traditional pattern elements, to design cultural and creative products that conform to modern trends and have strong cultural characteristics. The design concept is to extract traditional patterns and color combinations, supplemented by wire cutting enamel technology to create a series of cultural and creative products as a whole. Through modern art design, we can subtly bring traditional Chinese culture closer to our lives, better promote the dissemination and development of Chinese traditional culture, achieve the collision between cultural and creative design and traditional cultural intangible cultural heritage, and promote the modern integration and development of national culture.