Designing a modern social poster highlighting Sichuan-Chongqing cuisine

Abstract

Among the traditional Chinese food, Sichuan-Chongqing food is the most representative local characteristic food. Famous cuisines such as spicy and sesame are well known, and the country also vigorously promotes Chinese traditional food culture, combining various cultures with local characteristics with emerging new media technologies for publicity. With the continuous improvement of people's living standards and the continuous victory of poverty alleviation, people not only seek to eat enough, but also to eat well and experience well. Many young people travel thousands of miles through the Internet and new media technology to taste a unique and pure meal. Therefore, in order to let more people enjoy the unique charm of Sichuan- Chongqing food and experience the cultural connotation of traditional Chinese food, the combination of classic cuisines and visual publicity is particularly important. "National treasure is not full" is the use of the identity of the panda national treasure, the panda into a food image, through the combination of national treasure and Sichuan and Chongqing food, the national mascot to food culture publicity, image, food, technology trinity, to achieve a good visual effect, from national treasure to food, is a simple way to experience spicy culture. This graduation design around the "national treasure is not full" this traditional food theme to complete the font logo design, the IP image of the food panda was born, through the theme illustration drawing reflects the current typical several Sichuan and Chongqing food, including split noodles, hot pot, string incense, mom hoof flower, hand stripping bamboo shoots, glutinous rice cake, etc., through a series of illustration design will be typical Sichuan food presented to you, Urge everyone to come and taste. At the same time, through the book design, the ingredients and production process of food are announced, so that everyone has a deeper understanding and analysis of the cultural heritage of food. The whole presents a lovely and flexible feeling, and further publicity is carried out through the derivative of cultural and creative products.