Design of city cultural and tourism product brand IP Image

Abstract

This article explores the role of brand IP image design in urban cultural tourism products, emphasizing its significance in inheriting and innovating urban culture. It analyzes modern design trends and discusses the challenges and opportunities for designers in balancing globalization and localization, with a focus on protecting cultural diversity. It is noted that effective IP design can enhance market value, preserve local cultural characteristics, and promote the inheritance and innovation of culture in the context of globalization.