Foreign economic activities of Ukrainian ferrous metallurgy enterprises in the conditions of crisis

Abstract

To investigate the directions of the impact of war and the state of global demand for ferrous metals on the stability of the export positions of Ukrainian metal producers in foreign markets. The objectives are: to identify the factors of direct and indirect impact of the war on the foreign economic activity of Ukrainian ferrous metallurgy enterprises; to propose areas for expanding the foreign economic opportunities of Ukrainian metal producers and ways to make their presence in the markets of other countries sustainable.The loss of positions by metallurgical enterprises in foreign markets, the acquisition of an unstable nature of the presence of Ukrainian producers in these markets is proven. It is substantiated that the effects of war and the global market contribute to the strengthening of the role of transnational corporations in the export capacity of the Ukrainian metallurgical industry, and the significant differentiation of the effects of war on producers strengthens their intra-industry competition. Therefore, it is proposed to consider challenges not only as a threat, but as an opportunity to gain a competitive advantage in foreign markets. It is indicated that this increases the importance of flexibility of management and production in war conditions.