Formation of Fashion System in the XX - the Beginning of the XXI Century

Abstract

The factors that influence the functioning of the fashion system, as well as the formation and realization of fashion trends as a result of design activities, are identified and characterized. Dependences of formation of fashion system on factors of design activity are revealed. The transformation of fashion standards in costume design from artistic and stylistic standards to fashion products in the context of aesthetic criteria of modern culture is characterized. Ethnic style, retrospectivity, eclecticism and artistic kitsch as the basis of project practices and tendencies of anti-globalization and individualization in the fashion of the XXI century are studied. The interconnections in the structure of fashion as a cyclically closed system of formation, production, distribution and consumption of fashion standards and fashion products have been revealed. The structural interaction of the subjects of the fashion system in the process of their activity on the creation of the range of fashionable clothes and the implementation of fashionable innovations is revealed. The conceptual principles of design activity in the fashion system, which influence the formation of the actual design image in the costume design, are studied. The design activity of the subjects of the fashion system is determined as a factor of realization of fashion innovations and standards in the contemporary art and cultural space. The specifics of formation of fashionable project images in activity of design brands in the context of the general globalization of mass culture are defined.