Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/32785
Title: Corporate identity of charitable organizations for helping homeless animals
Other Titles: Фірмовий стиль благодійних організацій, що допомагають безпритульним тваринам
Authors: Vasyliev, Oleksandr Serhiyovych
Svergun, Mykola Mykolayovych
Keywords: corporate identity
charity branding
visual identity
logo
animal protection organizations
graphic design
Issue Date: 10-Dec-2025
Publisher: European Open Science Space
Citation: Vasyliev О. Corporate identity of charitable organizations for helping homeless animals / О. Vasyliev, M. Svergun // Scientific Innovations: Theoretical Conclusions and Practical Impact : 4th International Scientific and Practical Conference (Naples, Italy, December 8-10, 2025). - European Open Science Space, 2025. - Р. 51-54.
Abstract: The work is dedicated to researching the design features of the corporate identity of charitable organizations involved in helping homeless animals. The relevance of the topic is substantiated in the context of the Russo-Ukrainian war, when a significant number of animals have been left without care. The theoretical foundations of forming the visual identity of charitable brands are analyzed. The key elements of the corporate identity of animal protection organizations are identified: logo, color palette, typography, and visual style. It is established that the effectiveness of the identity is ensured by a combination of friendly animal metaphors, a natural color scheme, and minimalist design solutions. Recommendations regarding the design of the main elements of corporate identity for shelters and animal aid charitable foundations have been developed.
URI: https://er.knutd.edu.ua/handle/123456789/32785
Faculty: Факультет дизайну
Department: Кафедра графічного дизайну
Appears in Collections:Матеріали наукових конференцій та семінарів

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