AI-driven visual communication: transforming creative methodologies in digital design

Abstract

This study examines how artificial intelligence is transforming creative approaches in digital design and presents a new AI-augmented design workflow model. It analyzes recent generative AI systems like diffusion models and multimodal design platforms, their impact on ideation and prototyping, and addresses challenges such as aesthetic uniformity and algorithmic bias. The findings indicate that AI enhances human creativity by redefining the design process and promoting collaboration between humans and machines.