Visual identity of a mobile event aggregator app as a means of media communication with a youth audience

Abstract

The article examines the visual identity of Buzzly, a mobile aggregator of city events in Kyiv, as a means of media communication with a youth audience. The name, sign, typeface, tone of voice and colour palette are analysed as a single system. Particular attention is paid to the main colours of the application, their roles in the interface and their contrast. The prospects for testing the identity on a wider audience are outlined.