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Title: Customer-oriented approach to pricing of agricultural machiner
Authors: Shcherbak, V.
Marchenko, S.
Keywords: logistics marketing pricing system
agricultural machinery manufacturer
market conditions
customer service
Issue Date: 2015
Citation: Shcherbak V. Customer-oriented approach to pricing of agricultural machiner = Клієнтоорієнтований підхід до ціноутворення сільськогосподарської техніки [Текст] / V. Shcherbak, S. Marchenko // Менеджмент. - 2015. - Вип. 22. - С. 42-49.
Source: Менеджмент
Abstract: The paper deals with the authors' research into substantiation of theoretical, methodological and practical principles of formation and implementation of a marketing logistics system of pricing of agricultural machinery manufacturers based on perception of the product value by agricultural machinery consumers. It substantiates the advisability of implementing a system of logistics support for marketing customer service policy in agricultural machinery industry produce markets, which helps manufacturers to gain sustainable competitive edges.
Faculty: Факультет економіки та бізнесу
Department: Кафедра підприємництва та бізнесу
ISSN: 2415-3206
Appears in Collections:Наукові публікації (статті)
Кафедра підприємництва та бізнесу (ПБ)

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