Theoretical aspects of the concepts of self-image and self-presentation

Abstract

The basic concepts of imagology are considered to be "image", "personal brand", "self-image", "self-presentation", "self-promotion". The factors affecting their formation are investigated; the problem of their correlation is posed and revealed. Basing on the analysis of the distinguishing features of these concepts as scientific and practical categories, the main task of the article is to create the background for the precise use of concepts in the scientific literature and practical activities. For this purpose, the possibilities of using the processes designated by concepts in various life situations are considered.