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Title: Communication with typographic products through satire and humor
Authors: Adascalita, Lucia
Cazac, Viorica
Keywords: satire
style figures
typographic products
Issue Date: 2021
Publisher: Київський національний університет технологій та дизайну
Citation: Adascalita L. Communication with typographic products through satire and humor / L. Adascalita, V. Cazac // Актуальні проблеми сучасного дизайну : збірник матеріалів III Міжнародної науково-практичної конференції, м. Київ, 22 квітня 2021 року. – В 2-х т. – Т. 1. – Київ : КНУТД, 2021. – С. 9-12.
Abstract: Humor and satire are formidable tools in capturing interest in various printing products and promoting them: advertising products, book editions, leaflets, labels, packaging, etc. in correlation with their predestination. The humorous approach to the graphic solution of typographic products can be diversified using various style figures and techniques: allegory, metaphor, zoomorphy, exaggeration of human physical features, anachronism, etc. In order to identify their effectiveness, a case study was conducted.
DOI: 10.30857/17897
Appears in Collections:Актуальні проблеми сучасного дизайну

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