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Title: The role of marketing in the modern world
Authors: Gudkova, N.
Kharchenko, Yaroslav
Keywords: marketing strategy
consumer needs
development of economy
Issue Date: Jun-2022
Publisher: Riga, Latvia : Avots
Citation: Gudkova N. The role of marketing in the modern world / N. Gudkova, Ya. Kharchenko // Scientific Collection "InterConf", (№ 112, June, 2022) : with the Proceedings of the 1st International Scientific and Practical Conference "Scientific Progressive Methods and Tools", Riga, Latvia, June 16-18, 2022. – Riga, Latvia : Avots, 2022. – P. 57-63.
Abstract: The article is devoted to the analysis of the role of marketing in the modern world. It is mentioned that marketing strategy is the main way to achieve marketing goals which should be based on a comprehensive, systematic study of changes in external commodity markets, consumer needs, trends in their changes. The article presents the main principles of marketing. It is proved that implementation of marketing activities of enterprises at a highly professional level strengthens the market position of enterprises, increases their competitiveness and has a positive impact on the development of economy as a whole.
Faculty: Інститут права та сучасних технологій
Department: Кафедра філології та перекладу (ФП)
Appears in Collections:Кафедра філології та перекладу (ФП)
Матеріали наукових конференцій та семінарів

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