Bamboo motif in brand identity designs

Abstract

This research focuses on the development opportunities of the art design industry under the background of the BRI, and discusses how to promote the transformation of art design from "Made in China" to "Created in China" and create a Chinese art design brand with unique charm through in-depth excavation of Chinese traditional crafts and spiritual culture. The research takes bamboo as the theme, analyzes its aesthetic value and cultural symbolic significance in logo design, discusses the multiple values of bamboo as a renewable resource in ecological, economic and cultural aspects, and its important role in the BRI.