Development of branding for the promotion of the cultural and creative product "Shanxi Cloth Tiger"

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/31310

Title:	Development of branding for the promotion of the cultural and creative product "Shanxi Cloth Tiger"
Authors:	Sun, Yingtong Khynevych, Ruslana
Keywords:	Cultural Heritage Traditional Chinese Art Cultural Promotion Design Innovation
Issue Date:	4-Apr-2025
Publisher:	Київський національний університет технологій та дизайну
Citation:	Sun Y. Development of branding for the promotion of the cultural and creative product "Shanxi Cloth Tiger" / Y. Sun, R. Khynevych // Актуальні проблеми сучасного дизайну : збірник матеріалів VІІ Міжнародної науково-практичної конференції, м. Київ, 4 квітня 2025 року. – У 3-х т. – Т. 3. – Київ : КНУТД, 2025. – С. 255-257.
Abstract:	This study innovates the traditional Chinese pattern of the appearance image of the “Shanxi Cloth Tiger” by applying elements to graphic design and cultural and creative derivatives, injecting fresh elements into the Cloth Tiger and achieving the goal of promoting traditional Chinese art.
URI:	https://er.knutd.edu.ua/handle/123456789/31310
Appears in Collections:	Актуальні проблеми сучасного дизайну

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