Adaptive Strategies and Transformational Resilience of Ukraine’s Hospitality and Tourism Sector under Crisis Challenges and Global Turbulence

Abstract

The research confirms that the hospitality and tourism sector of Ukraine demonstrates a high level of adaptive capacity and transformational resilience under conditions of prolonged crisis and global turbulence. The combination of full scale war geopolitical instability economic shocks and structural changes in global tourism has created unprecedented challenges for the industry. At the same time these challenges have become catalysts for deep transformation rather than only factors of decline. The sector has shifted from a model focused on growth and international flows to a resilience oriented model based on flexibility localization diversification and social responsibility.