Modern concept of service management

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/13122

Title:	Modern concept of service management
Authors:	Morgulets, Oksana Khomenko, O.
Keywords:	customer-oriented customer needs customer value loyalty customer experience service management
Issue Date:	2015
Citation:	Morgulets O. Modern concept of service management = Сучасна концепція управління послугами [Текст] / O. Morgulets, O. Khomenko // Менеджмент. - 2015. - Вип. 21. - С. 35-40.
Source:	Менеджмент
Abstract:	The article deals with the essence of customer focus as a new approach to company service management that caused a shift in the service management paradigm. The scientific novelty is the author's definition of "client-oriented" in the context of the service management modern concept. The practical value is presented by generated advantages of client-oriented approach implementation into company service management, conditions and primary actions of the transfer to the new management model.
URI:	https://er.knutd.edu.ua/handle/123456789/13122
Faculty:	Факультет економіки та бізнесу
Department:	Кафедра підприємництва та бізнесу Кафедра маркетингу та комунікаційного дизайну
ISSN:	2415-3206
Appears in Collections:	Наукові публікації (статті) Менеджмент Кафедра маркетингу (МК) Кафедра менеджменту (МН)

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